We were contracted by WWF Peru to create the final segment of their awareness campaign on the dangers of abandoned fishing gear to marine life.
NUTSHELL
LOCATION
- Peru / Virtual
PROJECT STATUS
- Completed
PROJECT NEEDS
Sign the petition!
PEOPLE INVOLVED
Thomas Mertlseder, Paul Bulencea, Philipp Jacobius
BENEFICIARIES
- WWF Peru, WWF Global
WEBSITE
https://explore.panda.org/ghostgear
YEAR
2020
OUR CONTRIBUTION
We pitched the final piece of the campaign to a consortium of global WWF representatives. After our idea was approved, we assembled a team of experience design experts. We designed and produced a multimedia experience for viewers with the intent to activate them to sign the grand petition, asking heads of government to form a globally coordinated action plan to ban marine pollution. Furthermore, we sourced visual material, as well as voice-actors in English and Spanish, and took care of the entire production process of the campaign.
