KNOWLEDGE HUB

IXD – Impact Experience Design – is a sub-category of Experience Design in which the skill sets of experience design get applied to pressing societal and planetary issues.

Impact experiences aim to initiate a chain reaction in individuals, organisations or systems: directing attention, facilitating participation, supporting awareness, and guiding integration to spark transformation and action.

The intention behind impact experience design goes beyond entertainment and commercial priorities and rather centers around initiating these positive shifts within our global value system.

Impact Experience Design can take various shapes and forms for us:

• Diverse approaches: installations, music, nature guiding, retreats, workshops, time travel
• Possible audiences: youth, organisation staff, participants of events, visitors of exhibitions, etc
• Globally applied: applied already across the globe and for centuries

It is all about the experience of the user or audience and the intention to create positive change.

To have an influence on a situation, a person or system.

Positive impact: influencing the status quo towards what we perceive as a better state that is more in line with a set of desired values. We see three levels of impact: on the individual, on community/systems, and on society at large.

Experience Design is the process of creating environments, interactions and/or sensory experiences, with the intention of having an impact on the mental state of the person experiencing them.

Experience designers come from a variety of disciplines and work towards a variety of goals. Transformative experience design aims to have a lasting impact on participants’ attitudes and behaviour.